Heathcott Associates' media planner and buyer for seven years, Vita has placed media for a wide range of clients including the Hot Springs Advertising and Promotion Commission, Bale Chevy-Honda, Fellowship Bible Church, Kentucky Fried Chicken, Mexico Chiquito, Unpainted Furniture Center, Pain Consultants of Arkansas, the Electric Cooperatives of Arkansas, and First Choice Lease or Own. Vita is a strong steward of her clients' media investments. She has earned a reputation as a "tough media negotiator," never accepting the going rate but rather counter-offering in every media buy made. She holds a degree in Marketing Communications from the University of Central Arkansas at Conway.